Sony has a long, storied history with TV ads for this generation of gaming hardware. From the creepy to the annoying to the obviously-aimed-at-slow-children, they’ve been running the gamut of misfires in trying to promote their consoles.

Recently they dropped three new spots that are easily their best yet. The first (see above) is both simple and direct and as a bonus it doesn’t stray toward unnecessary symbolism either. Its blend of Brechtian pantomime with post-modern technolust is exactly the sort of thing the PlayStation 3’s demographic gets wood over.

Even more impressive is how unintrusive the spot manages to be to those it isn’t marketed to. Remember that evil baby ad? It actually managed to kill old people. This one will merely make them want to wear a poofy shirts, at most.

Hit the jump for two more ads.

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This entry was posted on Saturday, December 1st, 2007 at 8:14 am and is filed under PS3 News.You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.