Filed under: Sony PlayStation 3, Microsoft Xbox 360, Business
Each week Jeff Engel and Geoff Brooks contribute Counting Rupees, a column on the business behind gaming:
N’Gai Croal of Level Up recently pointed to an interesting development factoid from EA CEO John Riccitiello’s 3rd quarter earnings call. A Cowen & Company analyst noted that many publishers have had difficulty in completing PS3 titles quickly and asked whether or not EA had made progress in narrowing the development times between PS3 and 360 games. The answer appears to be that meeting technical specifications is no longer an issue for games where development led on the PS3 - but where development was either parallel or started on the 360, there’s still a notable lag in speed and quality.
Croal e-mailed EA with an obvious follow-up question: If that delay can be eliminated by starting with the PS3, would EA consider mandating that development begin there? Director of Communications Jeff Brown responded that no, the company doesn’t provide such edicts and that a number of factors are considered when selecting a game’s development path. Why might this be the case? I think this decision probably makes sense from a business perspective for several reasons.
Continue reading Counting Rupees: Take me to your lead platform
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