Filed under: Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360, Business
Speaking to Reuters, Activision CEO Bobby Kotick said the slowing US economy will pressure console makers to lower prices. He believes with the rising costs of “fuel and food and housing,” it’s difficult to go out and buy a $399 console. Kotick also mentioned that he’s concerned about EA’s hostile takeover attempts of Take-Two because it’ll essentially mean one company controls the video game sports category.
Considering Activision is in the software business, it isn’t surprising Kotick would want consoles to be cheaper and be in as many homes as possible. This isn’t the first time he’s made statements like this, and as long as Activision doesn’t get into hardware, it probably won’t be the last. As much as we’re happy to share Kotick’s dream of cheaper consoles, we know that Nintendo isn’t dropping prices anytime soon.
Image update: You’re welcome, Copa.
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