Let it be known that boxing promoter Don King is totally and completely bats**t crazy. And while there’s no doubt about that, the jury’s still out on 2K Sport’s upcoming boxing title, Don King Presents: Prizefighter. But as King himself declares, he can promote anything.

So promote Prizefighter he will, this time at the newly launched Hypekingdom.com. Whether or not the game is good has become irrelevant, because this is clearly the best Web site to ever exist on the Internet. With features like a Don King “Nickname Generator” (I’m Nick “Convict” Chester, thank you very much), and a dictionary so you can figure out what the legendary promoter is talking about, there’s at least ten minutes worth of fun here.

Disappointingly, the Mad Lib-style customizable hype spoken by Don King that’s promised in the press release didn’t work for me (it just kept “combinating”). But I’ll surely go back to check for Prizefighter screenshots and updates. Because when someone promotes a game by yelling “Buy my game,” you really don’t have a choice, do you?

Prizefighter is coming to Xbox 360, Wii, and Nintendo DS this year.

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This entry was posted on Saturday, May 31st, 2008 at 1:37 pm and is filed under PS3 News.You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.