Chicken or the egg? Economic crisis or casual gaming at the office? ComScore, a digital marketing analyst firm, reports that on the internet gaming portals supplied 86 million visitors in the US last year with a gentle gaming fix, a 27% increase from the previous year.
Yahoo Games was the most trafficked site for office diversion, with a 20% increase in souls, totaling 19.5 million last year. EA On the internet and Disney Games were the runners-up with 15.4 million and 13.4 million visitors, respectively. All sites saw healthy traffic and ad increases from the prior year. ComScore believes consumers have turned to these outlets to take their minds off the economy and seek free gaming alternatives. Yeah, the first hit might be free, but eventually you’ll pay for the harder casual stuff … and PopCap will be waiting.
On the web casual game portals grow 27% originally appeared on Joystiq on Thu, 29 Jan 2009 12:00:00 EST. Please see our terms for use of feeds.
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